IKEA wants to put the focus on the bedroom and the bathroom in 2019. People seem to forget about the importance of these rooms. “Why decorate?”, they think. IKEA and DDB give them the answer: because a good day starts with a good night. And to begin your day fully recharged, a nice and clean room is the first step.
In cooperation with DDB we created the music for this commercial. Starting from the idea that any power song could be made into a sweet lullaby, we transformed 90’s classic “The Rhythm of The Night” by Corona.
Since the lyrics of this song matched the purpose of the commercial perfectly, we decided to re-record them as well. The singer doing this is Lois Grant: a 15 year old girl with promising talent. Her fragile voice makes the lullaby version of Corona’s dance anthem complete.
We were very #gladwecouldhelp. Enjoy the 35” and 60” versions below.
Client Contacts: Miguel Aguza, Peter Jongert
Start date: 4/03/2019
CD: Dieter De Ridder
Innovation Director: Naïm Baddich
Creation: Antoinette Ribas & Gregory Ginterdaele
Strategy: Dominique Poncin, Maarten De Neve
Account team: Annelies Nyns, Maria-Laura Laubenthal, Sofie Hoorens
TV Producer: Erik Van Overloop
Production TVC: Havas Lemz Nederland & Czar Amsterdam
Digital producer: Andreas Vanhoutte
Music: Corona – The Rhythm of the Night
Music studio & licensing: Raygun
Music Supervision & Mix: Peter Baert
Singer: Lois Grant
Post-production TVC: Lovo
Media Agency: Mindshare