YOU DON'T HAVE TO BE EPIC. BUT IF YOU WANT, YOU CAN. - PROXIMUS

April 2, 2019

“To end with a bang”. BBDO must have kept this in mind when creating their last campaign for Proximus, because it sure is a wholelottainyourface.

The multi channel campaign for the new “Epic” deal is meant to reach millenials. Because who else maintains such an “epic” lifestyle where netflixing on the bus, in your room or behind your desk simply is the newest form of multitasking?

We were #gladwecouldhelp with the sound production, voice casting and music creation!

Credits
Client: Proximus
Contacts: Emmanuelle Puttemans, Sophie De Nys, Aurélie Denayer, Manoelle Ballaux & Nabil Aniss
Agency: BBDO
Digital Agency: Pivott
CD BBDO: Jan Dejonghe & Arnaud Pitz
Creation BBDO: Gilles André, Ariane Floderer, Paulien De Clercq, Gregory Verheyleweghen & Gaetan Gomez Garcia
Image select: Bruno Van Langendonck (Imageselect Group)
Design BBDO: Christophe Malotaux & Jorrit Michiels
Strategy BBDO: Sofie Verstreken
Account Team BBDO: Eva De Gendt, Loes Daemen
Producer BBDO: Patricia Van De Kerckhove, Marlies Neudt & Leslie Verbist
Editor BBDO: Jasper Vanhauwaert, Valentin Taminiau, Dejvi Vandeveire
Production company image: Wenneker
Director: Willy Krank
Producers: Filip Vangeffelen & Andreas Vermeulen
Production company Sound: Raygun
Music: Peter Baert (Raygun)

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A GOOD DAY STARTS WITH A GOOD NIGHT - IKEA

March 6, 2019

IKEA wants to put the focus on the bedroom and the bathroom in 2019. People seem to forget about the importance of these rooms. “Why decorate?”, they think. IKEA and DDB give them the answer: because a good day starts with a good night. And to begin your day fully recharged, a nice and clean room is the first step.

In cooperation with DDB we created the music for this commercial. Starting from the idea that any power song could be made into a sweet lullaby, we transformed 90’s classic “The Rhythm of The Night” by Corona.

Since the lyrics of this song matched the purpose of the commercial perfectly, we decided to re-record them as well. The singer doing this is Lois Grant: a 15 year old girl with promising talent. Her fragile voice makes the lullaby version of Corona’s dance anthem complete.

We were very #gladwecouldhelp. Enjoy the 35” and 60” versions below.

Client Contacts: Miguel Aguza, Peter Jongert

Start date: 4/03/2019

CD: Dieter De Ridder

Innovation Director: Naïm Baddich

Creation: Antoinette Ribas & Gregory Ginterdaele

Strategy: Dominique Poncin, Maarten De Neve

Account team: Annelies Nyns, Maria-Laura Laubenthal, Sofie Hoorens

TV Producer: Erik Van Overloop

Production TVC: Havas Lemz Nederland & Czar Amsterdam

Digital producer: Andreas Vanhoutte

Music: Corona – The Rhythm of the Night

Music studio & licensing: Raygun

Music Supervision & Mix: Peter Baert

Singer: Lois Grant

Post-production TVC: Lovo

Media Agency: Mindshare

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CALL 1712

March 5, 2019

Violence against children isn’t something we often talk about. But as a matter of fact, we should.

That’s why Absoluut created this spot for the emergency line 1712. When children feel threatened or attacked -physically or verbally-, they should call 1712 in order to get help. And even more important: they should know that -whatever is happening-, it’s not their fault.

When it’s for a good cause like this, we are ofcourse #gladwecouldhelp.

Agency: Absoluut

Client: 1712

Radio Production company: Raygun

Coaching: Toon Jansegers

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HOW DO YOU PROTECT YOURSELF? - BRANDVEILIGHEID

February 27, 2019

Absoluut created a new campaign for Wonen Vlaanderen to raise awareness on fire safety. We were #gladwecouldhelp with the production of the radio commercials!

Would you rather hire a personal firefighter or just get yourself a smoke detector? Choice is up to you!

Agency: Absoluut

Account: Kris Vanderhulst

CD: Majella Boon

Radio Production Company: Raygun

Coaching: Toon Jansegers

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KNACK MODE: THIS IS BELGIAN

February 21, 2019

For the latest edition of Knack Black Mode, we were happy to create a radio and TV commercial.

In cooperation with the magazine itself, we wrote, recorded and produced the spots: taking #gladwecouldhelp to a higher level! This issue is all about Belgium: belgian food, belgian fashion, art and hotspots. Interesting read!

Client: Roularta Media Group NV

Creation: Liesbeth Demolder

Radio Production Company: Raygun

Video Production Company: Lovo

Coaching: Toon Jansegers

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PROVE US WRONG - UGENT

February 12, 2019

UGent challenges its future students to prove them wrong. Because after all, each statement is correct until proven otherwise!

Mortierbrigade created this new campaign to help launch a new campus for the University of Ghent in Kortrijk. And since this campus is situated in West-Flanders, the spots were recorded in the local accent. Which turns “UGent” into “UHent”, verstojje?

We were ofcourse #gladwecouldhelp.

Agency: Mortierbrigade

Client: UGent

Creative director: Jens Mortier, Joost Berends & Philippe De Ceuster

Creation: Jesse Van Gysel, Tom Meijer & Girbe Bogaerts

Head of Production: Charlotte Coddens

Producer: Tuyen Pham & Olivia Naudts

Radio Production Company: Raygun

Coaching: Toon Jansegers

Sound engineer: Mathias Lewis

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DON'T BE THAT PERSON ! - QUICK

January 29, 2019

Happiness made a new radio campaign for Quick’s Mega Giant and we were #gladwecouldhelp.

DON’T BE THAT PERSON…to buy a lousy lunch at a gas station or to settle for some mediocre instant soup when you can’t reach the store in time. Instead, be the person to buy a Mega Giant and enjoy it as your lunch or diner. #quickskedoen

Warning, mouth watering work coming up:

Agency: Happiness

Creative Director: Philippe Fass

Creation: Barbara Dzikanowice

Production Director: Bart Vande Maele

Account Manager: Gitta De Vos

Coaching: Toon Jansegers

Sound engineer: Olivier Marga

Radio Production company: Raygun

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SONIC BRANDING FOR AMPLIFON

January 24, 2019

Last month we joined forces with Serviceplan to create a new radio and TV campaign for Amplifon. And with that new campaign, a brand new sonic identity was born!

People often tend to forget that the audio logo is as important as the visual identity or logo. After a thorough investigation we translated the brand essence of Amplifon into sound. The audio logo (or more commonly known as jingle) is based on the sound of a hearing test. It’s a clear and bright jingle which you hear separately through the left and right speaker.

“If you can’t understand this spot, then it’s time to visit an Amplifon center for a free hearing test”; thus the approach for the radio and TV campaign. Each spot consists of a situation in which people whose hearing isn’t great should recognize themselves. The voice used in the campaign is very warm and trustworthy, almost like he’s ready to welcome you in an Amplifon center.

Credits

for: AMPLIFON

Agency: Serviceplan

CD: Benoit Vancauwenberghe

Account: Augustin Ide

Radio production agency: Raygun

Pub coaching: Toon Jansegers & Peter Baert

Engineer: Lars Overstijns

Sonic branding: Peter Baert

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BIKE FOR BRUSSELS

January 15, 2019

After the succesful “Oorwurm” campaign, Mortierbrigade launched a second campaign for Bike for Brussels. Starting from the idea that cyclists deserve more respect in city traffic, we helped create 4 different radio spots. Given the funny insight and the beneficial purpose, it’s no wonder we were #gladwecouldhelp.

More info on Bike for Brussels can be found here.

Client : Bike for Brussels ( Brussel Mobiliteit – Gewestelijke overheidsdienst Brussel)
Contact : Sofie Walschap
Agency : mortierbrigade
CD : Jens Mortier
CD : Joost Berends
CD : Philippe De Ceuster
Creation : Laurie Lacourt
Creation : Catherine Hermans
Creation : Jean-Luc Soille
Creation : François Daubresse
Copy Fr : Nicolas Mouquet, Zoe De Priester
Producer : Margot Van Daele
Strategy : Dorien Mathijssen
PR Manager : Anne-Cécile Collignon
Social : Tom Baetens
Illustrator : Andrey Gordeev
DTP : Vito Latoratta, Sophie Bayeul
Radio Production Company : Raygun

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